Senior Architect, Audience Strategy & Optimization Job at Pfizer, New York, NY

  • Pfizer
  • New York, NY

Job Description

Pfizer seeks a Senior Manager, Audience Strategy and Optimization within the Chief Marketing Office to lead audience strategy across a multi-brand DTC portfolio. You will partner with Analytics, Brand Marketing and Measurement to align audience initiatives with KPI targets and business goals. You will expand digital addressable audiences, manage partner relationships, develop segmentation playbooks, and translate insights for senior leadership. #J-18808-Ljbffr

Job Tags

Work at office

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